To mitigate the risk of executing sharemarket activity at the wrong time, many investors schedule their activity in the market with a process called dollar cost averaging - buying smaller amounts of a company’s shares incrementally over a period of time. The average price you pay is more likely to represent its average or fundamental worth than if you bought them in one purchase - which lowers the overall risk.
Managing my portfolio and super strategies
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Can tortoise and hare both lose?
When it comes to the sharemarket, slow and steady - and systematic, in the case of dollar cost averaging - wins the race.